5 Things Every B2B Brand Should Learn from Top Competitors

• admin
• Oct, 19 2021

There’s no alternative to trials and errors when it comes to optimizing your marketing strategy. As a B2B brand, you need to constantly experiment with your strategy and execution, aiming to maximize the ROI. That said, however, you can certainly expedite this process. And one of the ways to do so is to look at your top competitors and take notes.

Your competition is your biggest source of learning. You can look through what they are doing, what they have done, and what are the things they are side-stepping to outline your own marketing journey. If something has worked for them, there’s a good chance it may work for you as well. Simply following suit (of course, after tailoring their “ways” to match your exact needs and requirements) can lead you to great results.

Here are five things every B2B brand should learn from top competitors:

Content Creation

Content creation is the most essential part of your marketing campaigns. But, of course, it is easier said than done.

What type of content should you produce? What should be its CTA? What pain points should the content address?

Answers to such questions are important to make your content campaign a success. You can find these answers by looking at the content efforts of your competitors.

Reliance on Data

Big data isn’t hype; its importance is real, especially in the business world.

Some of the biggest B2B brands have leveraged data to build tall businesses and drive unimaginable revenue.

Your top competitors use data in their marketing strategy. Many of them even work with data enrichment services providers to double down their own database for higher accuracy and depth.

You need to follow the same path and take the majority of your sales, marketing, and growth decisions based on real-world data. Get help from a good data enrichment company if needed.

Landing Pages

Go through the landing pages of your top competitors and gain insights.

What is so great about this landing page that’s driving their conversion? Take note and implement in your own case to create similar, high-converting landing pages.

This is one of the simplest and most effective CRO tactics that can make a big difference in your conversion.

Lead Magnets

Read this: A (Quick) Guide to Create Lead Magnets That Convert Big

While you learn the fundamentals of creating a “great” lead magnet, the bigger question remains: What type of lead magnet should you create?

Your top competitors can help answer this. Find out what are their lead magnets, and how they are promoting those propositions. Create the same type of lead magnets, as well as follow their distribution and promotion strategy.

Note: If you’re struggling to generate more leads, get in touch with DAT-A-CCURATE®. We are a leading B2B lead generation company, helping brands amplify their lead generation efforts and achieve their digital goals. Connect with our experts and let’s talk.

Personalization

If your top competitors are smart with their marketing strategy, there’s a very good chance they are investing a lot of their energy in personalization.

They are personalizing their campaigns, right from content and CTA to creatives and overall message. This increases the relevancy of the brand in front of individual target segments, further increasing the conversion.

The first step in personalizing your campaigns is to identify your target audience. So, create buyer personas for each segment within your target audience. Then look for opportunities to tailor your campaigns.

Final words

These are five simple but important things every B2B brand should learn from their competitors.

Remember, your competitors are much more important than you may realize. They can navigate your growth journey in the right direction. So, find out your top competitors and then learn from them.