Reasons to Use Lead Generation Services for Your Business Startup

• admin
• Aug, 4 2022

Are you struggling to generate leads for your business startup that convert but are skeptical about hiring a lead generation services company? If you said yes, you’re not alone. Several business startups go through that same dilemma. However, we got you covered.

This blog talks about six impeccable benefits of hiring a lead generation services company. You can go through the benefits, and you’ll understand why hiring a lead generation services company is so worth it.

Why is Lead Generation Important for Startups?

Talking specifically about B2B companies, a lead is a business that’s interested in the product or services of some other business.

Let’s say there’s a business X that sells accounting software to small businesses. Any small business that wishes to buy or is interested in buying that software from the business “X” is a B2B lead.

And lead generation is the process of identifying those businesses with the motive of converting them into paying customers and thus boosting revenue. Overall, lead generation is a method of business’ growth.

For a startup, it can be tough to get paying customers, especially during the initial days. And that’s where lead generation comes in. With lead generation, you can make your target audience aware of your brand, convert them into leads, then into paying customers, and thus boost your revenue.

However, if you want lead generation to work in your favor, you must hire a lead generation services company. Let’s learn why.

6 Reasons Why Startups Should Hire a B2B Lead Generation Services Company

Here’s why:

1. Lead Generation Companies are More Focused and Thus More Result-Oriented

A common mistake startups make is managing multiple aspects of business simultaneously. While the situation may demand it, doing this often reduces the attention you can give to a particular task.

For instance, as a startup, you might want to pay more attention to already paying customers, which is justified. However, this can push lead generation behind, leading to ineffective results.

However, lead generation companies aren’t burdened with your day-to-day operations. The only motive of lead generation companies is to help you generate quality leads that convert better.

So, by hiring a lead generation services company, you can be rest assured, and focus on dealing with your business priorities, while the lead gen experts take care of the entire lead generation aspect.

2. Better Returns on Investment

If you think you can train your employees for lead generation or hire in-house experts and save money, you’re mistaken. Training employees takes a lot of resources & time, and hiring in-house experts means you need to pay their salaries, insurance, and other expenses. And this is surprisingly expensive.

Conversely, hiring a lead generation services company gets the job done effectively, at a fraction of the cost of hiring or training employees. It’s because they already have the tools and the team of experts in place. All you have to pay is the service fee, which is affordable for all. And when you spend less and get good results, your ROI increases too.

3. Lead Gen Companies Save You Time as They Know Exactly What to Focus on

If you’re doing lead generation on your own, you’ll learn a lot of things on the way. You’ll understand what works and what doesn’t. While it may sound perfect, learning from failures you encounter takes a really long time, and that’s something most startups are short of.

But B2B lead generation services companies have usually worked with different businesses in different domains. They’ve already figured out what works and what doesn’t.

When you share your requirements, they create a customized result-oriented strategy that brings the results you seek, saving you a lot of time. And you can use the time saved to improve your product/service or whatever you find crucial.

4. Lead Generation Companies Can Help You Get Actionable Leads

One of the most important things most startups struggle with is getting actionable leads. They’re able to generate leads on their own but aren’t sure what to do with them.

For instance, by executing paid ads, you can get thousands of leads, but how will you approach them, or what content is suitable for them? That’s where most startups are stuck.

However, lead generation services companies, because of their vast experience, know what to do. They can help you get actionable leads that save time and increase conversions. Here’s what lead generation companies can help you with:

– Get Marketing Qualified Leads: MQLs or marketing qualified leads are the ones that are ready to be marketed to. It simply means that the leads are more likely to respond positively to your inbound or outbound marketing efforts. So, now you know what to do with your leads.

– Determine Buyer Intent of the Leads: Buyer intent is the inclination or intention of a lead towards buying your product/service. It can be determined based on different signals a lead gives while interacting with your brand as well as their other digital activities.

Using buyer intent, you can determine the customers that are more likely to buy and focus your efforts there instead of wasting your time on the other leads.

If you’re thinking about who can help you get marketing qualified leads and determine buyer intent, DAT-A-CCURATE can help. They have a dedicated team that gets the job done effectively, within the given time, and at affordable prices.

5. Equipped with a Reliable Database

A database that contains all the information about your ideal customers, such as the decision maker’s contact details, organization’s profile, technology they use, and buyer intent; is nothing short of a goldmine for any startup. However, getting those details and updating them consistently requires a lot of time and effort.

But guess what? Lead generation companies can hand it over to you, of course, after you pay for it.

The point here is that B2B lead generation companies have worked with companies in different industries and possibly your competitors. And over the years, they’ve collected valuable data that you can use to target the right people with the right intent precisely.

Pro Tip: Several times, startup businesses blindly buy leads and then wonder why they don’t convert well. Well, numerous business lead generation services companies have stale databases containing irrelevant information about irrelevant leads, which is of no use for your company.

Therefore, always find a reliable B2B lead generation services company like DAT-A-CCURATE. We regularly update our database and offer only the most relevant leads according to your business. This way, you can get the data that actually contains actionable leads with the potential to convert.

6. Can Help you With ABM or Account Based Marketing

Account-based marketing is probably one of the most effective approaches to lead generation. It involves creating prospect customer accounts and targeting them individually using personalized sales and marketing strategies.

While it may seem like a pretty straightforward process, ABM is fairly complex.

Because you need to supplement the customer profile with relevant firmographic data, the technology they use, information on decision-makers, and most importantly, the buyer intent. And getting your hands on such information isn’t easy.

That’s when a lead generation services company enters the picture. Lead generation companies such as DAT-A-CCURATE have a reliable system in place to get you all the insights you need. Experts at DAT-A-CCURATE can help you integrate customer profiles with firmographic data, technographic data, and buyer intent (which requires a lot of effort), handing you ready-to-use customer accounts.

You can then create personalized sales and marketing strategies around those accounts and target them effectively.

Conclusion

Now that you know how a lead generation services company is more effective when it comes to generating relevant leads, it’s time to find one. Just make sure the lead gen company you choose has the right experience, a reliable database, a decent track record, provides on-time results, and is affordable.

However, if you’re too busy, which you probably are, here’s a reliable lead generation company for you: DAT-A-CCURATE. DAT-A-CCURATE is a well-known lead gen and data enrichment company with seasoned experts, a dedicated team, a result-oriented approach, a fantastic portfolio, and affordable services.

Our experts create a strategy customized just for your business instead of following a standard one. Doing this helps ensure better results all the time. Moreover, we have a huge, recent, and up-to-date database that contains relevant information about your competitors and potential leads.

So, if you want to generate quality leads that convert at affordable prices, contact DAT-A-CCURATE now!