How to Build a Targeted Email List That Converts BIG?

• admin
• Aug, 26 2021

Getting people to give you their email address is no more easy. With their inbox filled with countless emails, the majority of which are completely useless, people are reluctant to share their email addresses.

This makes the task of building a targeted email list a big challenge. This is a part of the reason why so many brands now rely on lead generation companies. It’s recommended you follow suit by hiring a demand generation service provider that specializes in email list building.

However, in case you’re planning to DIY on this, here are five tips to build a targeted email list that converts big:

Clearly answer “why”

Why should people give you their email addresses?

You have to clarify that.

So, wherever you have included opt-in forms or wherever you have placed your CTA, make sure this “why” is clearly addressed.

In fact, go a step further and in addition to this ‘why’ also answer ‘what then’. After giving you their email address, what should people expect next? Don’t leave them uncertain; tell them exactly know what’s going to happen.

Offer as much free value

As mentioned, people won’t give you their email addresses for no reason.

You have to do more than just request them.

You should offer them something very valuable for free in exchange. Lead magnets like free ebooks, demos, additional discounts, and free trials are great.

Again, aim to offer as much free value as possible. The more satisfied people are, the closer they are to making a purchase.

Have more landing pages

The more landing pages you have, the more lead generation opportunities you will discover.

Ideally, based on your target audience, you should have more than one landing aka squeeze page. At least you should have one page for each of your buyer personas.

Personalize communication

Just having multiple pages isn’t sufficient. The content there ought to be personalized per individual buyer personas.

For instance, a 20-something blogger looking for email SaaS would have much different needs and priorities as opposed to a 40-something individual that works in a fast-growing startup.

So, from the content on the pages to CTA copies to social media posts, wherever and however you’re communicating with the target audience, make sure your message is personalized to the distinct needs and pain points of individual buyer personas.

Tap on social media ads

There’s only so much you can do with organic measures.

If you’re really serious about building a big email list, and a high-converting email list at that, social media ads are the best option here.

With social media paid campaigns, you can target very specific segments, which can enable you to build a highly targeted email list with people who are very close to the buying phase.

Final words

These are five tips to help you build a targeted email list that converts big.

Of course, executing these tips is easier said than done. You might want to get help from a demand generation service provider.