A (Quick) CRO Handbook to Maximize B2B Conversion

• admin
• Jan, 27 2022

No matter what your business, you’re probably using a website to sell products, services and generate leads. The quality of your landing page can have a significant impact on how many of your visitors actually take the desired action you are hoping for. When striving for conversions, you need to have a well-defined strategy that’s built around conversion rate optimization.

Conversion rate optimization is the process of optimizing your site or landing page experience based on website visitor behavior with the primary objective to increase the probability of the visitor/prospect taking desired actions on the said page.

While every business is dynamic and so are its needs, there are a few principled CRO practices that assure to bolster the conversion rate and drive better results.

• Create an actionable plan: Start by asking yourself how you can improve your conversion rates? What exact steps do you need to take to bolster your conversion to the next level? Identify the important metrics that will help you with the right insights to optimize your sales cycle. And then track these metrics to create opportunities.

• Identify the important metrics: Figuring out what you want to optimize isn’t always easy. In fact, it’s one of the biggest challenges of CRO. But if you can identify the key conversion metric(s) that matter, and track them closely, you’ll be able to focus your efforts on where they’ll have the greatest impact. So, know exactly which KPIs are relevant and then track them to create more opportunities in your sales cycle.

• Reduce friction points: Friction points are elements on your website that cause visitors not to buy from you or at least make it easy for them not to buy. You can also think of them as things that drive people away from buying from you. An example of a friction point would be shipping costs – if they’re too high they’ll push people away from making a purchase. So, identify your website and reduce frictions.

• Do A/B testing aggressively: Conversion rate optimization is a never-ending process. There are always new factors to test and different ways to experiment with them. A/B testing is a simple but effective technique for experimenting and improving your conversion rate. It allows you to test different versions of elements like headlines, images, design, or calls-to-action against each other to see which works best for your audience.

• Create great copies: Make sure the content of your landing pages is great. It should be useful, interesting and valuable. It should also be relevant to what you’re offering. When the content is great and it offers a clear picture, you don’t have to rely on a bunch of tricks to keep people reading. They’ll want to stick around long enough to find out what’s being offered and how they can take advantage of it.

Related Topics: High Converting Sales Funnel Essentials.

These are just a few of the things that a successful CRO strategy encompasses. Of course, whether you’re after visitor-to-lead or lead-to-customer conversion, the process entails many more elements, requiring intensive data on the market, consumers, and competitors. This is why it’s always recommended to seek help from experts who can bolster your returns and ensure minimum expenses.

At DAT-A-CCURATE®, this is what we help B2B brands with. We offer demand and lead generation solutions, enabling our clients to a smoother and consistent growth through high-value, sales-ready leads.

So, whether you’re looking for a reliable sales lead company or any of the top B2B lead generation companies, DAT-A-CCURATE® is a name you can trust. As one of the industry’s most established names, our team of experts assures you of excellent returns and an exceptional experience.