5 Epic Marketing Books You Must Read in 2022

• admin
• Jan, 18 2022

Even if you have hired a B2B lead generation company and are relying on their expertise, it’s always a good idea to upskill yourself and learn more about marketing. And what better way to do this than reading some great marketing books?

Add these five epic marketing books to your 2022 reading list:

Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success 

By Morgan Brown and Sean Ellis

This growth hacking book discusses the process of testing new channels, products, and customer acquisition techniques, and leveraging qualitative data to grow.

Told through a collection of essays from entrepreneurs who went through this process, you’ll learn how to leverage the lessons they learned.

This book will help you apply growth hacking tactics not just to marketing and customer acquisition, but to product development, team building, and financing.

This is Marketing: You Can’t Be Seen Until You Learn To See

By Seth Godin

Seth Godin is a master of marketing. In this book, he teaches you the steps to creating something worth paying attention to–the kind of thing that people think about literally every day.

Through intriguing stories and memorable examples, you’ll learn not just what to do but how to do it with one of the best in the business.

Whether you direct consumers to a physical location or make a sale online, with this book, Seth has the expertise to help you take your business to new heights.

The Anatomy of Buzz: How to Create Word of Mouth Marketing

By Emanuel Rosen

Emanuel Rosen, one of the most influential observers of word-of-mouth-generated buzz, explains why some products and services generate more buzz than others, what companies can do to turn buzz into big profits, and how marketers can take advantage of new technologies that allow them to promote their products through consumers’ own relationships and networks.

In simple, straightforward language, Rosen explores the anatomy of buzz. He defines key terms and describes the role of buzz-creating events like contests and sweepstakes in marketing campaigns. 

Positioning: The Battle for Your Mind 

By Al Ries and Jack Trout

The battle for your mind is the toughest battle of all. Everything you know about marketing falls under the concept of positioning. This book will redirect your entire approach to marketing, giving it a new purpose and a fresh way to go about the business of making money.

While Positioning is grounded in more than a decade of research on the advertising practices of large corporations and successful small businesses, it offers a set of lessons that are applicable to everyone.

Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You 

By John Hall

This book will show you how to establish yourself as a leading authority through content that is highly informative, genuinely useful and created in an engaging style. Content that will create a greater connection with your audience, rather than trying to sell to them.

If you’re looking for a book that will give you step-by-step instructions, this isn’t it. But if you want to know what goes on behind the scenes of your favorite websites, news sources and blogs, then Top of Mind is just what you need.

The bestselling author offers his most effective strategies for becoming a thought leader and influencing your audience.

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Of course, there are many other books that you should read this year to become good at marketing. The more you read (and thereon implement what you’re learning), the better marketer you will become.

And in case you’re looking for help with your marketing and lead generation, seek professional help from experts.

Connect with a good agency. At DAT-A-CCURATE®, reputed as one of the most trusted lead generation agencies, we help B2B brands drive higher sales through proven tactics and data-driven strategies. Get in touch with us today and let’s talk about how we can help you capture more leads and drive higher conversion.