5 Lead Generation Campaign Ideas for B2B Startups

• admin
• Dec, 23 2021

For startups, lead generation is one of the biggest challenges to tackle. So many of them are spending their time, money, and resources on leads that turn into nothing.

It’s important to drive a high level of traffic to your website if you want leads and customers. However, not all traffic is created equal. There are lots of ways to generate website visitors — from SEO to paid advertising clicks to email campaigns, cold calling, Facebook ads… the list goes on.

We’ve compiled this list of five lead generation campaign ideas for B2B startups that you can use to get more sales prospects and active customers.

Have Multiple Landing Pages

The idea is simple… the more landing pages you have, the more opportunities you will have to capture more leads.

Besides, remember, within your target audience, there are many segments. Each of these segments has its own needs and requirements. To cater to those distinct needs, you should ideally have individual, dedicated landing pages.

So, create multiple landing pages for lead generation.

Integrate Video Testimonials on Landing Pages

Videos on landing pages play a big role in conversion as is. However, if those videos are of your existing clients or customers, the result could be much better.

Video testimonials are great and they can drive higher conversion.

So, based on your value proposition, including the testimonials of your current client or customer. Such endorsements or recommendations can tempt visitors to give you their email addresses.

Tap on LinkedIn Ads

Yes, LinkedIn ads can feel a little expensive in comparison to other social media platforms. However, for B2B startups, the platform is a goldmine of high-quality leads.

There are different types of LinkedIn ads: Sponsored content, sponsored messaging, lead gen forms, and text & dynamic ads.

Sure, lead gen forms are the best fit for you. But you can try other LinkedIn ad types as well to drive traffic to your landing pages.

Team Up With Thought Leaders in Your Industry

Influence marketing remains just as relevant in 2022. The right approach can exponentially boost your discoverability and lead conversion.

So, find key figures in your industry who have a good following and engagement rate. Partner with them to bolster your lead generation strategy.

Develop Valuable Lead Magnets

We have discussed this several times on our blog here.

People won’t give you their email address just because you’re asking. You have to offer them something valuable and relevant in return. So, you need lead magnets; you need multiple lead magnets that address the distinct needs and requirements of your target segments.

More lead magnets will ensure more visitor-to-lead conversion.

Recommended Read: A (Quick) Guide to Create Lead Magnets That Convert Big

Let Experts Steer The Campaign

Lead generation isn’t easy. This is especially true for startups that don’t have enough data to validate their strategy and tactics.

So, instead of taking the DIY route, you can hire a good lead management service provider and rely on their expertise. These specialists can help you capture B2B sales leads quickly and at a lower cost.

DAT-A-CCURATE® is a well-renowned lead management service provider that has been trusted by many B2B brands. We offer end-to-end solutions, ensuring excellent returns to our clients on the back of cutting-edge tools, proven practices, and data-driven strategies. Connect with us today and let’s talk.