4 Best Ways To Collect Emails For Email Marketing

• admin
• Aug, 18 2022

Emails are one of the best and most affordable marketing tools for businesses of all sizes. No wonder 64% of small businesses use email marketing to reach their customers, according to Campaign Monitor.

However, to make the most of emails, you need to make sure that you have an email database with targeted emails only. After all, random emails are going to do no good, right?

But how can you collect targeted emails? If you have this question on your mind, you’ve come to the right place. This blog talks about four practical tips for collecting emails (targeted) that convert well.

What is an Email List?

An email list, as the name tells, is a collection of emails you can generate using different lead generation strategies.

On the other hand, a targeted email list is a collection of emails of your target audience. While targeted emails are hard to come by, they ensure better conversions than general emails. Let’s now learn how you can collect targeted email addresses.

Four Practical Ways to Collect Targeted Email Addresses That Convert

Point to Note: Whatever you do, always make sure that you know and understand who your target audience is and what their needs are. This will help you formulate better lead generation strategies and make the most of the below-mentioned tips.

1. Create a Lead Magnet and Offer an Incentive

Lead magnets are free resources such as an ebook, a white paper, a quick guide, an informational PDF, etc., shared with the lead in exchange for their contact details such as email. They’re one of the best ways to collect email addresses and build your email database, to improve conversions.

WPForms concluded that 50% of the marketing officials reported higher conversions on using a lead magnet.

What makes lead magnets effective?

Well, when people get what they’re looking for, they get extremely happy. And this is when the chances of you getting their emails increase exponentially.

Create a lead magnet and offer something your customer needs. It could be an e-book, audiobook, a resource like some templates, or even a video. Make sure your lead magnet adds real value and solves a problem for your customer.

Pro Tip: Use Facebook or Instagram ads to bring the visitors to your website and offer them the incentive in exchange for their email. Creating an incentive that’s really target audience specific will help you get qualified leads.

2. Create a Quiz

Although underrated, creating small quizzes are one of the best lead generation tools. They can help you increase audience engagement and capture emails effectively. Why?

Because:

• Quizzes are fun
• Quizzes help people learn about themselves

Pro Tip: Create an interesting, personalized, and relevant quiz. For instance, if your target audience is “Programmers,” you can give your quiz a title like: “What Type of a Programmer Are you.” The title itself is personalized and relevant to the target audience.

You can include a few relevant questions and ask for the visitor’s email to send the results to. This way, you can get quality leads that really convert. After all, only your target audience will take the time to take the quiz, right?

P.S. Use Lead Quizzes to create fun quizzes easily.

3. Use Exit Pop-Ups

What if the visitors ignore the pop-up they saw when they landed on your website? Well, you have one last chance to convert them before they leave your website: Exit Pop-Ups.

Exit pop-ups are just like normal pop-ups, but they appear when the visitor is about to leave the website. It’s an extraordinarily effective way to boost engagements and conversions. So much so that Neil Patel, founder of Uber Suggest (a powerful SEO tool), reported that this single exit pop-up improved conversions by about 17% on their website:

Image Source

Pro Tip: Use impeccable copywriting in your pop-up, be it exit or general. Show the benefits of accepting the offer and the losses of rejecting it. Also, make sure the pop-up is optimized for mobile devices and has a cross button so that it doesn’t irritate the visitors.

4. Reach Out to A Demand Generation Service Provider

While the above tips work really well, they’re organic and thus take time. However, there’s a quicker and perhaps a better way to build targeted email lists: Contacting A Demand Generation Service Provider.

A demand generation service provider such as DAT-A-CCURATE can help you build target email lists quickly and more effectively. Unlike other demand generation platforms, you can expect fresh, relevant, and highly specific emails from DAT-A-CCURATE, which means better conversions and more revenue.

Wrapping Up

People these days are reluctant when it comes to sharing their emails. However, if you understand your audience well and know what their needs are, building an email database will become a piece of cake. So, learn more about your target audience and follow the above tips to collect targeted emails.