7 Best Sales Books to Turn You Into a Sales Champion  

• admin
• Sep, 30 2021

Some of the biggest organizations in the world spend millions in training their sales team. That’s because selling is not easy. It’s an art that demands emotional intelligence and analytical acumen that work in sync in real-time when engaging with a client or customer. Selling is much more than just about being persuasive.

Yes, you made that sale but could you have upsold?

You persuaded that client and closed the deal but did that client leave with a positive impression about your brand and would they return?

There are many dynamics to selling. And this is what so many sales books teach.

If you’re looking to improve as a salesperson and want to champion this art of selling, give these 7 sales books a read:

Getting to Yes: Negotiating Agreement Without Giving In 

(by Roger Fisher & William Ury)

Published in 1981, this book is one of the classics that still feel fresh and relevant. Getting to Yes has extensive re-read value with insights in every other line. You will learn a lot about negotiation through proven strategies and practical thesis.

To Sell Is Human: The Surprising Truth About Moving Others

(by Daniel Pink)

This is a universal sales handbook that should be read by everyone, even those who aren’t in sales. It portrays sell as an art and science, providing readers with some interesting details through surveys, stories, and social science theories.

The Art of Closing the Sale: The Key to Making More Money Faster in The World of Professional Selling

(by Brian Tracy)

Brian Tracy is a legend. So you know everything coming from him is a gem. In this book ‘The Art of Closing the Sale’, he explains to readers various closing techniques and helps them develop those skills. A must-read for anyone who wants to make a successful career in sales, you will notice a significant boost in your conversion after reading this book.

Swim with The Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition

(by Harvey Mackay)

This book is as interesting (and outstanding) as its title. ‘Swim with the Sharks Without Being Eaten Alive’ packs rich tidbits and advice from the author. It covers a range of topics under selling, right from getting appointments to negotiating.

Sell or Be Sold: How to Get Your Way in Business and in Life

(by Grant Cardone)

Grant Cardone is a superstar sales expert and trainer who has impacted millions of lives. His Sell or Be Sold is one of the finest books on sales that sounds ecstatic and feels fresh in its advice and recommendations. Learn different selling tactics and outline a roadmap for your success.

New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development

(by Mike Weinberg)

Published in 2012, this book is packed with rich theories that sound interesting and insightful. It is a perfect guide for a new salesperson who’s lost in the what’s and how’s. Throughout the book, you will learn many techniques that will help you generate more sales.

The Challenger Sale: Taking Control of the Customer Conversation

(by Matthew Dixon & Brent Adamson)

This is one of the powerful books on sales. And it may redefine some of your perceptions about negotiation and closing deals. The authors take the readers on an exhilarating that’s filled with quality learning.

Final Words

These are seven of the top books on sales. Which one have you read?

Or do you think any particular sales book should be a part of this list? Connect with us today.

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