5 Things to Keep in Mind While Choosing a B2B Contact Data Provider

• admin
• Apr, 11 2022

Data has always been one of the most important assets for B2B organizations. And why shouldn’t it be? After all, data helps B2B businesses understand their customers and target markets better, find flaws in their system, and, most importantly, contact their prospects using relevant channels.

However, data is only useful if it’s high quality. Because drawing insights from bad or poor-quality data only leads to poor decision-making and huge monetary losses in the long run. For instance, Gartner states that poor-quality data costs companies $12.9 million each year.

But quality data is quite hard to procure, and collecting it on your own will take ages. So, where can you get quality data, then?

Well, that’s where B2B contact data provider companies come into the picture. Such companies do all the hard work on your behalf and offer you the data you need.

However, numerous B2B contact data providers have popped up over the years, considering the need for data. And sadly, not all are reliable, making it hard for businesses like yours to decide which one’s the best. But we got you covered.

This blog discusses five important things to remember while choosing the best B2B data provider. By keeping these things in mind, you can avoid common mistakes businesses make while choosing a B2B data provider and, thus, choose the best.

1.     Choose Quality over Quantity

Inaccurate/obsolete or poor-quality data is probably the worst enemy of any sales and marketing team. Here’s why:

• Incorrect contact data: If your sales and marketing teams are sending emails to the wrong accounts, i.e., the ones that don’t match your ICP, you cannot expect a good response from them. In fact, they might report your email service provider account as spam staining your reputation.
• Obsolete information: If your B2B contact data provider doesn’t update their database regularly, you’ll get obsolete and often useless data.

For instance, a decision-maker moves to a different company over the months. In that case, if the B2B data provider doesn’t update the information, your sales and marketing team will be approaching a dead contact. And that’s a sheer waste of time and resources.

Therefore, always choose quality over quantity. And to ensure that you get accurate and quality data, ask your B2B data provider the following questions:

• How frequently do they update their database?
• How do they validate the contact information?
• What is the percentage of accuracy they’re promising to offer?

2.     Check if they Meet Your Needs.

What you plan to do with the data will determine what type of data you need. For instance,

• If you’re building a cold-emailing list, you’ll need work emails.
• If you wish to call your prospects, you’ll need phone/landline numbers.
• If you want to understand your prospects and position your product/service better and with more context, you’d need technographic, firmographic, and buyer intent data.

While you’ll find the decision maker’s contact information (first two pointers) with almost every B2B data provider, they might not offer complete firmographics, technographic, and buyer intent data. So, lay down your requirements upfront and check if the B2B data provider can meet them.

Pro Tip: If you’re operating in a niche segment, it’s likely that you might not get the desired contact data. In that case, ask your B2B contact data provider if they’ll perform a fresh search based on your ICP to fetch the data you need. And if they will, how much time it’d take?

3.     Don’t Trust the Brand Reputation Blindly

While a good brand reputation often indicates how well the brand is doing in the industry, it doesn’t necessarily indicate how good its services are. For instance, a good brand reputation might be because of the revenue they make each year or merely because of aggressive marketing.

Therefore, don’t trust everything you see. Also, avoid checking reviews from the contact data provider’s own website. Instead, visit websites such as G2 and Capterra or check out Google reviews that are hard to fabricate.

4.     Check the Pricing

High-quality data will cost you more than what an average vendor would sell. And that’s justified because a lot goes into procuring quality data. Plus, you know how valuable it can be if you use it in the right manner.

However, still, the pricing should be in your range. So, ask for a quote from your shortlisted B2B contact data provider and compare their prices.

Pro Tip: While quality data will cost you more, you must ensure that your ROI is way higher than what you spend. For instance, if you’re spending $1000 to procure 100 work emails or work-phone numbers, you must be sure that 100-work emails are capable of generating more than $1000. This way, you’ll always know that your investment is worth it.

5.     Ask if They’re Data Compliant

You might purchase the data from your vendor, thinking it’s coming from verified sources. But what if the data was collected without consent? What if your vendor or B2B data provider isn’t following GDPR regulations? Or simply, what if your vendor isn’t data compliant? And if they aren’t, they, along with you, might have to face legal consequences, which isn’t good.

So, ask these questions to your B2B data provider:

• Are you a completely GDPR-compliant data provider?
• Are you partnered with a valid legal entity to ensure compliance?
• Is your storage tool and CRM GDPR-compliant?
• Does the data you offer address all B2B consent requirements?
• Do you have accurate and detailed records of how you deal with data (collect & process)?

 

Why is DAT-A-CCURATE the Best B2B Data Provider?

Even though you have all the things in mind, you need to make the right decision, the research will take time. And if you’re short on that, reach out to DAT-A-CCURATE.

DAT-A-CCURATE is a reliable B2B data provider that also helps with data enrichment and lead generation. Here’s why you should trust DAT-C-CCURATE:

Accurate and Verified Data

The data we collect comes from verified sources and is always accurate. Also, when you ask for, let’s say, contact information (email or phone numbers), we verify them before delivering to make sure you get accurate data and nothing else.

Research on Demand

While 90-95% of the time, we have all the data our clients need in our database, we do perform research on demand, as and when required. For instance, if the data you need isn’t available in our database, our team will help you discover your ICP and craft a personalized list of prospects ASAP to make sure you have access to the data you need.

Up-to-Date Data

We know how quickly data decays and how obsolete data is useless. This is why we refresh all the decision-maker data every 30 days and firmographic data 2-4 times a year. So, with DAT-A-CCURATE, you can expect to get the latest data regardless of what type of data you ask for.

Data Compliant

At DAT-A-CCURATE, we respect data privacy. Therefore, all the data comes from ethical sources. In addition, we follow GDPR guidelines to make sure that we store, process, and deliver data that is 100% compliant. So, be rest assured, we and our data are compliant.

Identify Customers with Buyer Intent

Buyer intent data is quite aggressively used by B2B businesses. So much so that 70% of all b2b marketers will use buyer intent data for prospecting by 2022, according to Gartner. And guess what? DAT-A-CCURATE can help you with buyer intent data.

We can help you determine the prospects with higher buyer intent. And by fueling your sales and marketing initiatives with intent data, you can shorten your sales cycle, fill your sales pipelines and convert more.

Pricing

While we cannot promise the lowest possible price in the market, we can surely offer you a competitive one. Nevertheless, you won’t have to break the bank to pay us. And above everything else, all your money invested with us will be worth it.

Tip: If you want to know the exact price that we charge, please contact team DAT-A-CCURATE and share your requirements. Our team will share the quotes ASAP.

Now that you know why DAT-A-CCURATE is a reliable and probably the best B2B data provider, it’s time to book an appointment now!